Women have always found creative ways to keep up with the latest (and ever-changing) beauty canons. Back in the 16th century, the hourglass figure was in style, and so they invented the bum roll! This revolutionary undergarment consisted of a padded roll tied around the waist to enhance the hips and sculpt the stomach, creating a perfectly defined silhouette. 

Whether browsing through Instagram or keeping up with the Kardashians, we see that society is adopting big booties. But that’s okay. If the Queen of Bohemia found a solution for slaying her fancy dresses, so can we! 

So, let me give you 5 legit reasons why you should get your hands on the reinvented bum roll.

Reason #1: Beauty standards change constantly but our bodies stay the same

As the past finds its way into the present and we find ourselves embracing curves once again, we wonder how on earth mother nature is “suddenly” gifting everyone with a voluptuous backside. Because, let’s be honest, we’re not all blessed with a thicc figure.

The good news is that you no longer have to walk around with a cushion tied around your waist to flaunt a jaw-dropping curvy silhouette. The bum roll has evolved into discreet and rather versatile butt and hip pads. 

At UNDERHANCE we have taken this to the next level by offering super-realistic padded garments, for many skin tones and sizes, in various thicknesses, and for different areas, so that you can customize them to fit your outfit, occasion or trend! 

It is a great solution if you want to personalize your shape instantly without having to actually change your body. 

If you prefer to sculpt it naturally, you can always hit the gym for a sexy and toned body. But…

Reason #2: It takes a long time to get a perfect booty in the gym

Jean-Jacques Rousseau said "Patience is bitter, but its fruit is sweet". A peachy juicy booty is indeed a sweet fruit... but we believe it doesn’t have to be bitter!

Working out is a great way to stay healthy and shape our precious assets. If you are lucky to have the discipline and time to work out regularly, check this bomb-ass program. But if you're running out of time (or patience), the booty pads and hip pads are here to the rescue! 

Check out our BAD A** Panties. These troublemakers will give you an instant booty boost without squats. You can choose the thickness of your liking for a moderate or dramatic enhancement.

Those who are allergic to exercise (or pads) might be considering a more radical alternative, such as the famous BBL. But let us tell you why you should reconsider.

Reason #3: Cheaper, safer, and better than surgery

The Brazilian butt lift (also known as BBL) is a painful surgery consisting of buttock augmentation by fat transfer or implants. It is one of the fastests-growing cosmetic procedures in the world, and around 40,320 buttock augmentations were performed in the US in 2020 ONLY, but regardless of its popularity, it is essential to be aware of its disadvantages. 

First, it is an expensive surgery. A Brazilian butt lift costs between $3000 to $25000, and that's without the hospitalization and aftercare fees. A pair of DOUBLE TROUBLE Shorts, on the other hand, cost only AED 316-326 and grant you an hourglass figure with no needle involved.

Second, the recovery and healing time is relatively long. It takes up to 6 to 8 weeks to fully recover from a BBL procedure. Whereas you can slip UNDERHANC’s foam butt pads and silicone hip pads inside the built-in pockets of your favorite undies in seconds!

Moreover, the Brazilian butt lift surgery is risky. The mortality rate from the BBL is estimated at 1 in 4,000, which is the highest for any cosmetic procedure. So why get a  BBL when you have a risk-free alternative?

Finally, getting a BBL is a choice that you need to consider carefully because the results might be permanent. For now, you can choose and style our undergarments with the thickness that suits you best.

If we’ve convinced you, let us write a disclaimer before you surf the web for padded shapewear: there are tons of poor-quality options out there. But don’t be put off so quickly… 

Reason #4: Quality is finally here! 

Butt and hip pads can be tricky if you don’t choose well. Most of these low-cost undergarments are made in one standard shape and size and don’t adapt to your individual needs. If you turn a blind eye to quality you will, bluntly speaking, end up with a stiff, misplaced, monkey-ass.

Moreover, if you are concerned about ethics and sustainability (you should be), most of these items are of doubtful provenance and are made with non-recycled bad quality fabrics. Not to mention the high shipping fees and long delivery times.

Here at UNDERHANCE we have created versatile garments to boost your curves without compromising on quality, diversity, and sustainability. We strive to provide products made with high-quality sustainable fabrics that cater to a beautifully diverse world.

So, whether you slip in our comfortable foam butt pads or stick out our supple sticky hip pads, our realistic skin-like buns will stay in place while moving gracefully with your body, giving you an extraordinary backside! 

If you are still hesitant to get your hands on a pair of padded underwear and you don’t really know why… come and join us to:

Reason #5: Break the stigma and try something new! 

There was a time when women were deprived of primitive, simple rights like wearing trousers! In 1938, a 28-year-old kindergarten teacher, Helen Hulik, was sent to jail for wearing slacks in court. 

The status quo has not only oppressed us for centuries but has also slowed down the adoption of new wonderful inventions. The push-up bra, for example, was created in the sixties but didn’t really take off till the nineties. It took almost 30 years for it to be widely adopted and normalized.

What a sin, we suddenly had the power to hypnotize with our beautifully enhanced bosoms!

Thankfully, wearing a push-up bra or a pair of jeans is not considered a witch hunt anymore. The world is more permissive and tolerant, and people are adopting new things quickly regardless of the public perception. However, women are still uneasy putting on enhancing shapewear.

We, at UNDERHANCE, are here to shake up the status quo and remind you that you now have the freedom to be whoever you want, to do and wear whatever makes you feel good, and to live unapologetically. Society does not dictate the rules, YOU do. 

Looking great and feeling sexy and confident is not a crime. So why not try something new? 

Let us know your thoughts in the comments below!